10th December 2015
Lucas scoops Construction Marketing Award
Lucas has won the coveted Best Product Launch in the Construction Marketing Awards 2015 for the launch of Lucas ProTools and the first product in the range, the ProFinish paint brush with the assistance of Built For Marketing our marketing partner for Lucas ProTools. The awards showcase the construction industry’s creativity, innovation and effectiveness in marketing.
The judges comments were “Good research and collaboration at the development stages ensured the product met market demand. This is a textbook example of a well-executed launch event that gained good results”
The Lucas ProTools launch event was held for industry VIPs at the McLaren Technology Centre in Woking, the venue reflecting Lucas’s determination to bring new ideas and new technologies to our work in the construction industry. The headquarters of the engineering company and Formula 1 team, designed by Foster + Partners, demonstrates the quality finish achieved by the ProFinish paintbrush in the work we have carried out at the centre.
At the launch our guests heard an inspiring speech from British designer and co-founder of Red or Dead, Wayne Hemmingway, endorsing the best of British design and innovation. They were then given a tour of McLaren’s iconic building.
The ProFinish is an advanced, ergonomically designed British-made brush that comes in a boxed set along with a ProGuard and ProComb that keep the brush safe and clean, making it capable of lasting a lifetime. ProFinish has already won an “honourable mention” at the Red Dot Awards Product Design 2015 and now appears in Red Dot’s Design Yearbook and in its museums in Germany and Singapore.
Danny Lucas, Executive Chairman and Managing Director of Lucas said: “We are proud the launch of Lucas ProTools has been recognised in these awards. We’re now expanding the range and these advanced tools deserve to be well received by the construction industry.”
Watch the launch film here